NIYO is a fintech business with headquarters in Bengaluru that provides consumers with digital banking products including prepaid payroll cards, international travel payment debit cards, and multi-wallet tax benefit cards. NIYO, a challenger bank or neo-bank that was founded in 2015, provides digital banking services and products through alliances with banks. With more than 10,000 employees spread across many locations, Niyo is present in more than 30 cities in India. Over 1.3 million retail customers and over 6000 business customers use Niyo. The Niyo Bharat card, a zero-balance account, a Niyo Taxsaver card, and a Niyo Global Account are among the company’s offerings.
• Legal Name : Finnew Solutions Pvt Ltd
• Headquarters : Bangalore, Karnataka, India
• Business Model : B2C, B2B2C
• Total Funding : $49.2M
• Founding Date : Nov 2015
• No. of Employees : 11 to 20
TEAM
• Co-founder : VINAY BAGRI
• Co-Founder : VIRENDER SINGH BISHT
INVESTORS
• Social Capital
• HORIZON VENTURES
• Tencent Holdings
• PRIME VENTURES
• JS CAPITAL
TARGET MARKET
• B2B
They provide integrated payroll, salary banking and HRMS solutions to enterprises (SMEs) who employ blue-collared workers.
Client Segment : FinTech, SaaS
Target Companies : Small Enterprise, Medium Enterprise
Target Geography : India
• B2C
They provide prepaid payroll cards along with mobile app for blue-collared workers and a zero forex mark-up cross border travel payment card for people who travel abroad.
User Age : 35 to 45, More than 60, 26 to 34, 18 to 25, 46 to 60
User Income: Upper-middle Income, High Income, Lower-middle Income, Lower Income
Location : India
