Biryani Blues is presently the largest Biryani-focused Quick Service Restaurant brand in North India, selling India’s favourite dish, biryani. Raymond Andrews and Aparna Andrews, a husband-wife couple who abandoned their corporate professional professions in retail consumer finance to pursue their love of being entrepreneurs, founded the company in 2013. Both had worked with leading MNCs in financial services and brought their knowledge of procedure, quality, and efficiency to this age-old food industry. They missed the original biryani in the metropolis of Delhi-NCR because they were from Hyderabad, so they would pack and transport kilogrammes of it back from their travels home. That’s when they realised how tough it was to enjoy a wonderful traditional Hyderabadi biryani. They had to either order it by courier or travel down to Hyderabad to try it. Thus, their love of cuisine, along with the fact that they are from Hyderabad, drove them to launch Biryani Blues.
Today, the brand has 41 locations and serves over 3 million scrumptious biryanis each year throughout the NCR, Chandigarh, and Jaipur. They are committed to their aim of “serving top quality items at a reasonable price, delivered on time, every time!”
Biryani Blues is currently focusing on expanding their happy handis to additional locations, with plans to go to the south of India this year. The goal is to become a consumer’s preferred national brand, such that when he “thinks Biryani, he thinks Biryani Blues.”
Biryani Blues serves Hyderabadi Biryani, a genuine biryani from Hyderabad, India, prepared using the dum pukht technique. It originated in the kitchens of Hyderabad’s Nizam and mixes features of Hyderabadi and Mughlai cuisines.
Biryani Blues established its network of restaurants as a QSR (Quick Service Chain) concept in 2013 in the NCR (National Capital Region), with the goal of bringing the most fragrant Hyderabadi flavours to the north of India. Since then, the brand has been motivated by a greater goal: to surprise its customers with the greatest in flavour and experience.
“There is no truer love than the love of food – George Bernard Shaw” is what motivates them to create a full meal that is ‘Biryani.’ Great care is taken to maintain the quality of the Hyderabadi Biryani, and you can taste it in every bite. The care with which each handi is packed is sufficient to keep the food fresh. The clay pots (handis) used for packing provide a special touch that makes it a treat for the buyer.
The number of merchandise that is sufficient to satisfy a hungry stomach is the value for money element. It is difficult to make an impact in a culture like India, where food is like an additional dimension. However, Biryani Blues has effectively etched its reputation in people’s hearts by connecting with their taste senses. The menu is meticulously crafted by combining several types of biryani. Biryani Blues, a QSR chain with a menu that routinely thrills thousands of customers, has established itself as a successful Biryani brand in the business.
- • Legal Name : Thea Kitchen Private Limited
• Headquarters : New Delhi, Delhi, India
• Launching Year : 2013
• No. of Employees : 61 to 100
• Website : https://biryaniblues.com/
TEAM
- • Co-Founder : Aparna Andrews
• Co-Founder : Raymond Andrews
INVESTORS
- • Carpediem Capital
