Anuva Kakkar, the 23-year-old entrepreneur behind Tiggle, an Agra-based D2C organic hot chocolate brand, has come a long way in a very short period despite the ongoing COVID-19 pandemic.
Anuva Kakkar was Born and raised in Agra, Anuva grew up in an upper-middle-class household. Her father is a small business owner and her mother is a banker. Upon completing her graduation in business administration in 2019 from Banasthali University, she worked at a startup called Urban Company (formerly UrbanClap) in Gurugram. It was while working there that the idea of starting Tiggle first came.
Anuva Kakkar is a lover of hot chocolate. One day, while working in Gurugram, she began craving a cup of hot chocolate. As a fresher starting her professional career, she would have to travel or order from a cafe and just spend Rs 200 on a cup. she could only afford this a couple of times in a month. Instead of figuring out how to budget for her hot chocolate cravings, she thought why not make it at home. This turned out to be a terrible idea because of the lack of quality hot chocolate mixes in the market.
Simultaneously, when visiting any 24/7 outlets or any retail store, the only hot beverages she could find on their shelves was tea or coffee. Meanwhile, in the cold beverage section, she would see a variety of products. That’s when she thought about building something new and innovative in the hot beverage section and elevating hot chocolate to the status of tea or coffee.
Anuva Kakkar, an Agra-based founder of Tiggle, shared her journey to build her startup on premium hot chocolate powder. The brand strengthens cocoa growers from Tamil Nadu and uses those who lose their jobs during the lock.
