Bashshar Habibullah is a Bihari entrepreneur and activist best known for launching PatnaBeats, a firm that opposes stereotyping of Bihar and Biharis by distributing positive media material on people, art, architecture, culture, history, and other aspects of the northern Indian state.
ABOUT
The firm has developed Merchandise concentrating on Bihar, which it claims is a blend of fashion and identity in order to teach people about the state’s rich culture and make them feel proud of their identity.
Habibullah also creates travel vlogs. His most costly video, titled ‘My First Vlog | THE FLYING EXPERIENCE,’ went viral, and featured him flying a two-seater plane in Canada.
“#IAMBRANDBIHAR” CAMPAIGN
Bashshar Habibullah rose to prominence as part of PatnaBeats’ strong and one of the most popular social media campaigns, “I am Brand Bihar” (hashtag: “#IamBrandBihar”), which included 23 distinct images of Biharis from all walks of life. The campaign’s goal coincided with the company’s goal of eliminating stereotypes.
The BBC, Indian Express, The Telegraph, Aaj Tak, and India Today, among others, heavily publicised the story.
