Shubhra Chadda is an entrepreneur and co-founder of Chumbak, a firm that began as an India-themed souvenir shop and has now grown to become a big lifestyle brand. A brand that reinvented everyday things with wacky, colourful, and India-inspired patterns.
PERSONAL INFORMATION
Chadda was the daughter of an Air Force fighter pilot, thus she had the opportunity to travel throughout the nation to lesser-known locations such as Adampur, Kalaikunda, and Bhuj.
EDUCATION
Chadda attended a residential school in Delhi before moving to Bangalore in 1998 to pursue B.Com at Mount Carmel. [4] She earned her master’s degree in Public Relations and Advertising from Bharatiya Vidya Bhavan and interned at Nirvana Films.
PHYSICAL APPEARANCE
• Height : 5’7″
• Weight ( approx) : 48g
• Body : Slim
• Eye Color : Black
• Hair Color : Black
CAREER
Chadda worked for the American data-storage company ‘NetApp’ before embarking on his entrepreneurial path. Her employer, George Thomas, taught her how to start small, the value of profit, teamwork, enthusiasm, and how, as a leader, you must drive your team and seek to bring the most out of various individuals.
It wasn’t until 2009, when she left her position at Nortel to be a full-time mother, that she decided to become an entrepreneur.
Chadda quit her safe, secure career and sold her home to pursue her dream company.
Chumbak, like every other business, had a rocky start. Chadda sold her house for Rs 40 lakh in 2010 to launch Chumbak, a fantasy business.
While creating a brand was simple, putting it into action was a roller coaster ride. She had delivered 120 cartons of goods to a leased flat on the seventh floor. She began by selling her products in airport stores and hotels. Despite the initial modest sales, she had a difficult time getting manufacturers to collaborate with the brand.
ACHIEVEMENTS
• Chumbak has 70 unique locations across India and offers over 100 product categories. • Chumbak received its single-brand retail licence in 2017.
• In addition, the firm received $2 million in Series A investment from Seedfund India in 2012, followed by a Series B from Seedfund India and Matrix Partners.
