Shubhra Chadda is an entrepreneur and co-founder of Chumbak, a firm that began as an India-themed souvenir shop and has now grown to become a big lifestyle brand. A brand that reinvented everyday things with wacky, colourful, and India-inspired patterns.
Chadda was the daughter of an Air Force fighter pilot, thus she had the opportunity to travel throughout the nation to lesser-known locations such as Adampur, Kalaikunda, and Bhuj.
Chadda attended a residential school in Delhi before moving to Bangalore in 1998 to pursue B.Com at Mount Carmel.  She earned her master’s degree in Public Relations and Advertising from Bharatiya Vidya Bhavan and interned at Nirvana Films.
• Height : 5’7″
• Weight ( approx) : 48g
• Body : Slim
• Eye Color : Black
• Hair Color : Black
Chadda worked for the American data-storage company ‘NetApp’ before embarking on his entrepreneurial path. Her employer, George Thomas, taught her how to start small, the value of profit, teamwork, enthusiasm, and how, as a leader, you must drive your team and seek to bring the most out of various individuals.
It wasn’t until 2009, when she left her position at Nortel to be a full-time mother, that she decided to become an entrepreneur.
Chadda quit her safe, secure career and sold her home to pursue her dream company.
Chumbak, like every other business, had a rocky start. Chadda sold her house for Rs 40 lakh in 2010 to launch Chumbak, a fantasy business.
While creating a brand was simple, putting it into action was a roller coaster ride. She had delivered 120 cartons of goods to a leased flat on the seventh floor. She began by selling her products in airport stores and hotels. Despite the initial modest sales, she had a difficult time getting manufacturers to collaborate with the brand.
• Chumbak has 70 unique locations across India and offers over 100 product categories. • Chumbak received its single-brand retail licence in 2017.
• In addition, the firm received $2 million in Series A investment from Seedfund India in 2012, followed by a Series B from Seedfund India and Matrix Partners.