Ashish Goel

Ashish Goel

Ashish Goel is a Founder and CEO of Urban Ladder Company (Urban Ladder Company is India’s largest online furniture and decor Company founded in July 2012 its headquarters is in Bengaluru, Karnataka, India).


Ashish Goel was born in 1983 in Ghaziabad, Uttar Pradesh, India. He never disclosed more about his family members but he is married.


He did his schooling at Delhi Public School, Ghaziabad and then he qualified for IIT and got admission to Banaras Hindu University in 1996 then he took a dual degree in Electrical Engineering from the Indian Institute of Technology, Bombay in 2002. He did his masters from the Indian Institute of Management Banglore.


• He is a Founder and CEO of Urban Ladder Company ( Jan 2012- Present).
• He was a Chief Operating Officer at Amar Chitra Katha Media (Jul 2008-2012).
• He was also a Managing Director at India Book House ( May 2010- Dec 2011).
• Engagement Officer at McKinsey Company (Jul 2004-Jun 2008).
• Summer Intern at Procter & Gamble (2003)


Ashish Goel is popularly known as the Founder of Urban Ladder Company, When he was on the job, he and his friend took an apartment in Bangalore, India and they had not even the proper furniture there. During buying the furniture they thought there is no such platform or big brand in India that can provide the varieties of furniture’s design and give home delivery. So there they both got an idea for their new startup and they started working on that they founded Urban Ladder Company. The first year was a roller coaster but after that year investors started investing in the company and the company become successful. After some time the other co-founder left the company. In an interview, he said,” I don’t remember anything negative, I just forget the negative things and then automatically forgive. I really forget things after some time, the only thing I remember is there was some problem with the person but I don’t remember that. This is really a big gift from God”.

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